Monday, April 27, 2020
Tess Of The DUbervilles Essay Example For Students
Tess Of The DUbervilles Essay Tess of the dUbervilles Tess of the DurbervillesThe difference between destiny and fate is that with fate, it is up to the individual to make the decisions on the path of life, whereas with destiny, a path has already been decided.Everybody has the opportunity to take the path of life in the right direction, and make good decisions.When choices are not made with the heart, it can often lead to somebodys demise.In Thomas Hardys novel Tess of the Durbervilles Tess decides her own fate, which leads to her downfall as seen through her unwillingness to stand up to Alec, her telling Angel of her past, and by allowing Alec to remaster her. We will write a custom essay on Tess Of The DUbervilles specifically for you for only $16.38 $13.9/page Order now After many hardships to the Durbeyfield family, and the death of their horse, Tess takes it upon herself to do well for her striving family and make good relations with her thought to be long lost relatives.Once there, Tess quickly observes, and witnesses the sexual and dominating nature of Alec and could have very easily terminated their relationship.But Tess was very innocent at the time, and had the wellbeing of her family in the forefront of her mind.Tess life begins its downfall after meeting Alec, as she is constantly pursued, and taken advantage of in areas that made her uncomfortable.Tess, why do you always dislike my kissing you?I suppose-because I dont love you.I havent offended you often by love-making?You have sometimes Tess chose to remain an acquaintance of Alecs even though his advances, and attitude towards her were unwarranted, and disliked.Tess inability to walk away from Alec when she knows she hates him leads to the pain and anguish she suffers at the hands of Ale c when she is raped, and impregnated, and then again later on after she has been married to Angel. After some time, Tess begins to put her life back together and manages to get a job away from home on a dairy farm.It is here where Tess encounters Angel, the love of her life.Tess has the opportunity to leave her past behind her forever and go onward in happiness with Angel, but in order for this to be possible, she must keep her past to herself.Tess returns home from the farm for the fall and tells her mom of her dilemma, about whether or not Angel should learn of her past. But with respect to your question, Tess, J between ourselves, quite private but very strong, that on no account do you say a word of you Bygone Trouble to him.. Tess mother clearly knows what is best for Tess, and pleads for her to never tell Angel, but the choice was for Tess to make. It cannot O no, it cannot! She jumped up joyfully at the hope.No, it cannot be more serious, certainly, she cried, because tis just the same! I will tell you now.The decision was made to tell Angel of her past, and Angel can not bear it.Tess made her second bad choice, and has now fallen down another level. This fall has left Tess in a bad state, and because of this Alec is able to lure her back to him. Alec becomes aware of Tess unstable condition, and manages to exploit it even further through his power and wealth.Alec offered his wealth to her family, and Tess, with no other direction to turn breaks down, and accepts his offer.This decision proves to be dreadful, as Angel returns from Brazil to take Tess back only to find that he is to late. Tess! he said huskily, can you forgive me for going away? Cant you come to me? How do you get to be like this?It is too late, too late He has won me back to him. It crushes Tess internally to speak this way to Angel, but she is completely overwhelmed by the situation.Her spiral down hits bottom, as she goes back upstairs to confront Alec with all the anger she has been hosting throughout their entire relationship.Tess then proceeds to find peace with herself and kills Alec in order to try and rekindle her love with Angel.Her happiness was short lived, as she chose to let the authorities take her away, where she was charged with murder and e xecuted. .uc3c9a88b52dd9b543db45e3a56a58f44 , .uc3c9a88b52dd9b543db45e3a56a58f44 .postImageUrl , .uc3c9a88b52dd9b543db45e3a56a58f44 .centered-text-area { min-height: 80px; position: relative; } .uc3c9a88b52dd9b543db45e3a56a58f44 , .uc3c9a88b52dd9b543db45e3a56a58f44:hover , .uc3c9a88b52dd9b543db45e3a56a58f44:visited , .uc3c9a88b52dd9b543db45e3a56a58f44:active { border:0!important; } .uc3c9a88b52dd9b543db45e3a56a58f44 .clearfix:after { content: ""; display: table; clear: both; } .uc3c9a88b52dd9b543db45e3a56a58f44 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc3c9a88b52dd9b543db45e3a56a58f44:active , .uc3c9a88b52dd9b543db45e3a56a58f44:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc3c9a88b52dd9b543db45e3a56a58f44 .centered-text-area { width: 100%; position: relative ; } .uc3c9a88b52dd9b543db45e3a56a58f44 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc3c9a88b52dd9b543db45e3a56a58f44 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc3c9a88b52dd9b543db45e3a56a58f44 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc3c9a88b52dd9b543db45e3a56a58f44:hover .ctaButton { background-color: #34495E!important; } .uc3c9a88b52dd9b543db45e3a56a58f44 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc3c9a88b52dd9b543db45e3a56a58f44 .uc3c9a88b52dd9b543db45e3a56a58f44-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc3c9a88b52dd9b543db45e3a56a58f44:after { content: ""; display: block; clear: both; } READ: Role of the Gods in the Iliad EssayIn Thomas Hardys novel Tess of the Durbervilles Tess decides her own fate, which leads to her downfall as shown through her inability to take a stand with Alec, her telling Angel of her past, and by allowing Alec to remaster her.Although it may seem as if Tess was born cursed, her downfall was a direct result of the decisions that she made as her life unfolded.Tess was in control of her fate every step of the way, and had the opportunity to turn back at any point. Tess choose not to turn back at any point on her downward spiral, and as a result was destroyed by a cruel and uncaring world which takes no prisoners, and never looks back.
Thursday, March 19, 2020
A History of the Oreo Cookie
A History of the Oreo Cookie Most of us have grown up with Oreo cookies. There are photos of us with chocolatey remnants smeared across our faces. Theyve caused great disputes as to the best way to eat them- dunking them in milk or twisting off one side and eating the middle first. Besides eating them plain, there are recipes galore on how to use Oreos in cakes, milkshakes, and additional desserts. At some festivals, you can even try deep-fried Oreos. Needless to say, Oreos have become part of the twentieth-century culture. While most of us have spent a lifetime cherishing Oreo cookies, many dont know that since their introduction in 1912, the Oreo cookie has become the best-selling cookie in the United States. Oreos Are Introduced In 1898, several baking companies merged to form the National Biscuit Company (Nabisco), the maker of Oreo cookies. By 1902, Nabisco created Barnums Animal cookies and made them famous by selling them in a little box designed like a cage with a string attached (to hang on Christmas trees). In 1912, Nabisco had a new idea for a cookie- two chocolate disks with a creme filling in between. The first Oreo cookie looked very similar to the Oreo cookie of today, with only a slight difference in the design of the chocolate disks. The current design, however, has been around since 1952. Nabisco made sure to file for a trademark on their new cookie on March 14, 1912, being granted registration numberà 0093009 on August 12, 1913. Changes The shape and design of the Oreo cookie didnt change much until Nabisco began selling various versions of the cookie. In 1975, Nabisco released their DOUBLE STUF Oreos. Nabisco continued to create variations: 1987 Fudge covered Oreos introduced1991 Halloween Oreos introduced1995 Christmas Oreos introduced The delicious interior filling was created by Nabiscos principal scientist,à Sam Porcello, who is often referred to as Mr. Oreo. Porcello is also responsible for creating chocolate-covered Oreos. The Mysterious Name When the cookie was first introduced in 1912, it appeared as an Oreo Biscuit, which changed in 1921 to Oreo Sandwich. There was another name change in 1937 to Oreo Creme Sandwich before the modern name was decided upon in 1974: Oreo Chocolate Sandwich Cookie. Despite the official name changes, most people have referred to the cookie simply as an Oreo. So where did the name Oreo come from? The people at Nabisco arent quite sure. Some believe that the cookies name was taken from the French word for gold, or (the main color on early Oreo packages). Others claim the name stemmed from the shape of a hill-shaped test version; thus naming the cookie in Greek for a mountain, oreo. Still, others believe the name is a combination of taking the re from cream and placing it between the two o-shapesà in chocolate- making o-re-o. And still, others believe that the cookie was named Oreo because it was short and easy to pronounce. No matter how it got named, over 362 billion Oreo cookies have been sold since it was first introduced in 1912, making it the best selling cookie of the 20th century.
Tuesday, March 3, 2020
Talking Up Sales
Talking Up Sales Talking Up Sales Talking Up Sales By Guest Author This is a guest post by Lorraine Mace. If you want to write for Daily Writing Tips check the guidelines here. Anyone with a book to promote is constantly on the lookout for new ways to get the message across to the widest possible audience. So what do you do when youââ¬â¢ve sent review copies to everyone you can think of, attended book fairs, set up author signings and promotions anywhere some kind soul would give you an inch of space, joined websites, commented on the blogs of others and generally covered every aspect of self-promotion? Do you relax, pat yourself on the back and raise a glass to a job well done? No, because there is another avenue you might have overlooked. In the words of an old song: ââ¬Å"Say it really loud, say it really clear, on the radio.â⬠Many an author who has appeared on national radio and/or television began their media trail on local radio. So how do you get your voice (and details of your book) heard? Local radio is precisely what it says ââ¬â the radio for and about local newsworthy people. Before making contact with the station, sit down with a sheet of paper and list all the reasons your story (not necessarily your book) would be of interest to their listeners. Thatââ¬â¢s what they need to know. They wonââ¬â¢t care about you as an author, they wonââ¬â¢t care too much about your book either, but if you are able to tell them something their listeners would find fascinating, the chances are high that they will invite you onto the show. Take a reminder sheet of the things you want to say when you are on the air. This is essential because the time will pass so quickly that you may find the interview is over before youââ¬â¢ve done more than mention your bookââ¬â¢s title. Talk about your current book Say why itââ¬â¢s unique Say where it is available Say where you will be conducting book signings Plug your blog and/or website Mention any other books you have written or are currently writing Once you know you are going to be interviewed, do the rounds of all the book outlets covered by the station and arrange signings, preferably for a day shortly after the interview. Youââ¬â¢ll be amazed at how accommodating book stores will be if they know the event will receive media coverage. The next step is to contact your local newspaper, or newspapers if you live in an area where there is more than one. Write out a news item detailing who you are, when you will be on the radio as well as when and where you will be signing books. Make the piece interesting, not just a plug for your book. Editors arenââ¬â¢t likely to print something that is purely self-promotional, but if you jazz it up so that their readers would find it fascinating, they are more likely to use it. And if youââ¬â¢ve done all of that successfully, is it then time to sit back and raise that glass? Sorry, no. There is still one other radio avenue to explore and that is online radio. I was interviewed for Blogtalk Radio by Maggie Ball of the Compulsive Reader. Maggie lives in Australia, I live in France, we communicated through Skype and the interview promoting The Greatest Moving Abroad Tips in the World went live around the world on the Internet. How successful was it? Letââ¬â¢s just say a month after the event my website is still receiving visitors from places as diverse as Uruguay, India and South Africa. English speaking writers in overseas countries bought the book through Amazon. They would never have heard of it without that interview. Lorraine Mace is a columnist with Writing Magazine (UK) and has had her work published in five countries. Winner of the Petra Kenney International Poetry Award (comic verse category), she writes fiction for the womenââ¬â¢s magazine market and is a writing competition judge. Lorraine, a tutor for Writers Bureau, is the author of The Greatest Moving Abroad Tips in the World (Oct 2008) and co-author, with Maureen Vincent-Northam, of The Writerââ¬â¢s ABC Checklist (Accent Press, Jan 2010). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:12 Signs and Symbols You Should KnowHang, Hung, Hanged7 Proofreading Steps
Saturday, February 15, 2020
Cornairs Strategies Assignment Example | Topics and Well Written Essays - 4250 words
Cornairs Strategies - Assignment Example As the case study states, ââ¬Å"Comair has been an award-winning leader in the regional carrier industry. The FAA and various trade magazines have recognised Comair many times for its profitability, management, time-keeping, cancellation and lost luggage statistics.â⬠Cornair unfortunately has several weaknesses to consider. These include the strikes present and unhappy workers, repercussions of 9/11 for flight companies, and their own inability to create an effective information system. This study declares that Economic Factors: Due to the strike, 9/11, and its own failings in its information systems, Cornair is currently experiencing an overall loss of money and production. This can be reversed by focusing on new information systems strategies, as well as making sure employees are happy. Currently, there are differing views of smart technology that needs to be considered by Cornair. As a starting point, it should be noted that smart technology is also known as data or information fusion, which is fanning out to applications as diverse as systems that predict earthquakes or traffic jams and robots that display handââ¬âeye coordination. Some researchers see information fusion one day surpassing artificial intelligence and fuzzy logic in the breadth of real-world problems it can address. But others caution that the technology, which had its origins in military targeting systems, is still new and evolving over time. Essentially, in the military, the focus is on the monitoring of environmental parameters and making decisions based on predetermined scenarios that support an optimum solution. Just as the human brain assimilates input from all five senses, say a tangy strawberry, information fusion unifies multiple data streams in computers. For example, automatic targe t recognitionââ¬âthe seminal applicationââ¬âmelds input from several sources into perceptions of ââ¬Å"friendâ⬠or ââ¬Å"foe.ââ¬
Sunday, February 2, 2020
American Woodmark, Corp Assignment Example | Topics and Well Written Essays - 2500 words
American Woodmark, Corp - Assignment Example The company sells its products via a strong network of dealers and distributors directly to renowned builders, such as, The Home Depot and Loweââ¬â¢s. The organization conducts its operations through 9 manufacturing facilities, which are located in Georgia, Kentucky, Indiana, Arizona, Tennessee, West Virginia, Maryland and Virginia. Operations are also managed through 9 services centres situated across the country. American Woodmark Corporation has been listed in the 200à Best Small Companies List, published by Forbes in 2001, 2002 and 2003. It was also ranked among the best companies by Business Weeksà 100 Hot Growth Companiesà list, in the year 2002. The company is immensely proud of the growth that they have achieved over the course of the companyââ¬â¢s life and are even more proud of the fundamental performance principles, which have helped it to occupy the position that it is enjoying presently. The company has offered the best value to its customers and has also bee n the premium supplier to builders, home centres and distributors. The company has managed to achieve a high employee satisfaction level by offering them a friendly working environment. They have also been regarded by their shareholders as the best investment that they have made. Harmonizing these objectives is certainly a steep challenge, but the company has handled the challenge prudently, since its inception. It is just an additional reason behind the fact that American Woodmark is known to be the market leader in the industry that it operates (American Woodmark Corporation, 2014a). The leadership panel of American Woodmark Corporation consists of visionary leaders, who occupy key positions and ensure the fact that the organizational performance is in complete alignment with the organizational objective and that the operations which are being conducted are in compliance with the ethical code of conduct. Till date, the leaders have always
Saturday, January 25, 2020
The History Of Peer Tutoring :: Essays Papers
The History Of Peer Tutoring From the writer: I wrote this paper for Bobbi Kirby-Werner's Peer Consulting Practicum. The history and psychology of peer tutoring interested me because all the way through the class, I had wondered "Where did this method of learning/instruction emerge from?" The answer was of course, England. I also liked the idea that you didn't have to be a "professional" to be a peer consultant: that, in fact, the point was that you WEREN'T a professional, and because of this, it was in some instances much easier for students to relate to peer consultants. Which in turn helped them with writing. From the teacher: Brendan's text fulfilled part of the WRT 331 requirement to prepare a paper as well as a 15-minute presentation about some aspect of his experience as a peer writing consultant. In his proposal for this project, Brendan noted that his status as a peer in many cases enabled him to relate better to his clients and to have more productive sessions than he might have otherwise. This experience prompted his investigation of the history of peer consulting. The insights Brendan shared in his paper and presentation were valuable additions to the class. From the editors: The author takes you on a historical road trip into the evolution of peer tutoring. What its roots are and how far the peer tutoring system has developed in the past three hundred years are explained while the writer gives insight into a little known facet of the S.U. Writing Program: the peer consultants. History The textbook definition of peer tutoring is "a system of instruction in which learners help each other and learn (themselves) by teaching," (Goodlad and Hirst 13). Key to this definition is the word peer, meaning someone with the same or a nearly equal status as the person being tutored, who, as such, is not a professional instructor. Peer tutoring has played an important part in education and has probably existed in some incarnation since the beginning of civilization. But the first recorded use of an organized, systematic peer tutorial learning project in the Western World didn't come about until the late 1700's. Arising from school budget woes in the late 18th and early 19th centuries, peer tutoring became an effective way of giving underprivileged (at this time, sadly, only male) children a reasonable shot at an education. The first systematic approach to peer tutoring is credited to Andrew Bell, who was the superintendent of the Military Male Asylum at Egmore, in England (Goodlad et.
Friday, January 17, 2020
Pepsi Refresh Project Essay
1. Should the Pepsi brand team continue to fund Pepsi Refresh Project in 2011? Pepsi brand team should keep this Refresh project for maintaining and strengthen Pepsiââ¬â¢s brand position in soda market. The Pepsi Refresh Project is a first-of-its-kind initiative, positioning as a consumer brand, and directly respond to the evolving needs of consumers and their preferred methods of communication such as facebook, twitter, blog, and etc. The program effectively changed the way brands talk to consumers, leveraging the power of digital and marketing platforms, moving away from traditional marketing methods. Rather than spending hundreds, thousands of dollars advertising ââ¬ËPepsiââ¬â¢ on media, we believe that Pepsi ought to relegate that money to create more valuable contents with refresh project, which can lead to deeper engagement and strong relationship between Pepsi and customers. The Refresh project could be evaluated by the level of engagement between the brand and consumers, social ROI and brand-equity results. By these evaluations and study, Pepsi Refresh Project program showed that consumers felt Pepsi was a brand that cares about the community. And also the program was a strong fit with their perception of Pepsi as a frontier of idea bank about social issues, and innovative brand. It did not generate the result as an ââ¬Ëincreasing of sales revenueââ¬â¢, but still it is valuable because consumers that may be able to remind about the Pepsi Refresh Project when choosing a cola ââ¬ËPepsiââ¬â¢. Social network that Pepsi developed includes the largest engaged fan base of any beverage company active in US. And these fans are not only potential customers for purchasing Pepsiââ¬â¢s product, but also could be friendly allied customers when Pepsi shrinks. In addition, these evaluations and study showed both how Refresh project could be enormously successful and not successful. When Pepsi launched it and pulled out of the Super Bowl advertising, which they never missed for last 23 years, customers lost their mind, because watching a Pepsiââ¬â¢sà advertisement during the Super Bowl is part of the cultural experience of the game. It showed the power of making a big commitment to these causes. People really responded and said Pepsi is a good company by Refresh project, but at the same time, obviously, sales didnââ¬â¢t rise up. The people who got excited and voted and posted were often not Pepsi drinkers. It showed that the Refresh project was not related to what they really have meant for; itââ¬â¢s really hard to get something good to help Pepsiââ¬â¢s real purpose at the same time. Eventually, Pepsiââ¬â¢s market share has been crashed down on 3rd from the second position after pulled out of 2010 Super Bowl advertising. Nonetheless, because of building brand equity doesnââ¬â¢t translate into an immediate ROI, they should keep their Refresh project in 2011, treating as a big brand investment. But in the end, this Refresh project should be formatted some different way to be linked to sales in consumersââ¬â¢ mind in 2011. 2. If the Pepsi team continues to fund Pepsi Refresh in 2011, what changes would you make to the program to better achieve the brandââ¬â¢s objectives? Refresh project has benefited from notable customerââ¬â¢s interest from being the first mover of a radical approach. While innovative, Pepsi has some missed opportunities. For an instance, Pepsi missed opportunity to integrate Super Bowl TV advertising with Refresh campaign and to spur word-of-mouth chatter about its Refresh initiative. Pepsiââ¬â¢s biggest misstep was putting all its eggs in one basket and not benefiting from synergies of multiple media channels. From 2011, Pepsi should have relegated an appropriate amount of TV advertising budget to Pepsi Refresh for encouraging submitting ideas, voting and sharing their goals. In addition, Pepsi needs to believe in optimism and the power of people and their ideas to make better understanding what the Pepsi brand could be. Pepsi has been at the center of great cultural shifts across many generations. From 2011, Pepsi has to continue to measure success through its brand health metrics. By doubling the number of grants, Pepsi can extend their social impact to more individuals and communities. Since Pepsi Refreshà Project helped increased key brand health metrics in 2010, Pepsi needs to anticipate deeper consumer engagement and more user conversation through refresheverything.com site as well as the Pepsi challenge and power voting. Interaction with the campaignââ¬â¢s website may significantly increase brand attributes including favorability, intent and trust along with intent to purchase among millennials. For example, posting as ââ¬Ëif you purchase Pepsi, you support the Pepsi Refresh Projectââ¬â¢ on every Pepsiââ¬â¢s websites, blogs, and other digital social network windows and pages, it would make even deeper connection between Pepsi brands and consumers. 3. Should Pepsi advertise the Pepsi Refresh Project on the 2011 Super Bowl? We conclude that Pepsi should advertise commercials on the 2011 Super bowl with brilliant ideas and creativities as they had been done for last 23 years rather than focusing on arousing public opinions by Refresh project. Pepsiââ¬â¢s Refresh project is still good investment for their brand as well as to arouse peopleââ¬â¢s interest, but not on sales. First of all, the Pepsi Refresh Project did not directly contribute to sales increase of Pepsi. Pepsiââ¬â¢s top management was confused with the concept of brand and the sales. Although the Pepsi Refresh Project might have improved the brand image of the soda maker, however consumers lost touch with Pepsi commercials which led to the steep decrease of Pepsi sales. Brian Charneski, a representative of sixteen independent bottlers in the Pacific North west, expressed concern: ââ¬Å"People feel good about the Pepsi Refresh Project and I think itââ¬â¢s neat, but it doesnââ¬â¢t translate to Iââ¬â¢m going to buy a Pepsi.â⬠Second, the Pepsi Refresh Project failed to attract the main target customers. Their original target customer were millennials(age 17 ~ 27) who were not as familiar with Pepsi as Boomers(age 41 ~ 60) or Generation Xers(age 28~ 40), but who have the great potential to consume Pepsi for the next couples of years. However, when we analyze Pepsi Refresh Project Voters breakdown, number of votes from Boomers and Generation Xers exceed that of millennials against Pepsiââ¬â¢s expectation. When we also look at Grantee Breakdown, non-profits organization grantees exceed individuals, which meansà that the Refresh project program wasnââ¬â¢t directly attracting the right customers- both idea submitters and voters. This is neutral fact; however, non-profits organization grantees neither guarantee that they will spend a certain portion of Pepsi nor it will give rise to drink more Pepsi even though investing a lot of effort to advertise that Pepsi is taking care of consumersââ¬â¢ health. Third, Pepsi do not underestimate the importance of traditional media programs rather than social media programs. Although Pepsi put a great amount of money to social media programs, most consumers cared more about coupons and grantees rather than Pepsiââ¬â¢s original purpose that the on-line consumers are encouraged to blog about Pepsiââ¬â¢s efforts to increase awareness of their causes. Besides, consumers who took part in the Pepsi Refresh Project on-line stayed at the Pepsi website less than four minutes on the average. However, the traditional media people think about the effective and fun method which can foster the sales of Pepsi once they make a contract with Pepsi. Besides, the influence of traditional media on consumers is still effective. Lastly, Super Bowlââ¬â¢s influence on Americans and the whole world is gigantic. Super Bowl is not only a great Sports game, but also a great festival where people make happy memories with their friends, family and colleagues. The Super Bowl is a preeminent advertising arena, bringing in 100 million viewers anticipating the debut of new advertising during the game. Thirty-second advertising spots cost $2.5 to $ 3 million, and Pepsi had spent $143 million on Super Bowl advertising between 1999 and 2008. Consumers were deeply attached to Pepsiââ¬â¢s appearing in the Super Bowl, viewing it as part of the cultural experience of the game. People expect a fun and brilliant commercial than dull and serious ads such as the Pepsi Refresh Project on a Super Bowl. Actually Pepsi went back to their original commercial tradition, so they put three commercials Pepsi max: Love Hurts, First Date, and Torpedo Cooler. 4. Supplements 1. 2011 Super bowl Advertisement ââ¬â Pepsi Max: Love Hurts (www.youtube.com/watch?v=deS6x0BLZrYââ¬Å½) ââ¬â Pepsi Max: First Date (www.youtube.com/watch?v=YalrseH-rB8) ââ¬â Pepsi Max: Torpedo Cooler (www.youtube.com/watch?v=2ltgsp7QwKUââ¬Å½) 2. Stock Market Price-earnings Ratio / Coca Cola & PepsiCo / 2009-current
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