Monday, August 24, 2020

Database application, Planning, Design, and Implementation Assignment

Database application, Planning, Design, and Implementation - Assignment Example 273). To assemble colossal gatherings of information useful, people and associations utilize PCs and effiecient information the executives frameworks. Like a distribution center, a database is a capacity region for gathering of comparative and related information or realities. Then again, a database the board framework (DBMS) is programming apparatus that encourages various clients to store, recover, and perform procedure on information or realities into practical data (Norton, 2001, p. 272). The database plan and improvement begins with the investigation of the framework. In our database for home we will break down the day by day working schedules and access the fundamental viewpoints that can be reported and digitalized. For this reason will lead an itemized investigation for the general working and exercises acted in the house, for example, we need a framework that can report and deal with the every day work plan, house spending plan, necessity the executives, indoor and outside exercises. The databases framework for the house can deal with the every day work plan, record exercises, handle house financial plan and uncommonly the food menu. We can likewise oversee and deal with our eating routine arrangement with this framework and build up a fair day by day diet plan. The framework will give us subtleties and extensive data for the every day diet plan. There are different players in this databases that can utilize and deal with the database at home. Guardians can build up an eating regimen plan for their youngsters and feed them as indicated by that arrangement. This makes the general treatment of the youngsters diet simpler. The guardians additionally plan their day by day undertakings and obligations with the goal that they can play out those positions at time and successfully. The treatment of spending plan should be possible by spouse or husband that take care of and apportion the proper assets for the house month to month asset the board. The player can interface with the framework and each other legitimately. The framework will be accessible to each client and they can view and mange the asset as per their craving. The each area will be

Saturday, August 22, 2020

Gifted Hands Essay -- essays research papers

Skilled Hands is a persuasive novel based around the life of Ben Carson, from his rough childhood in downtown Detroit to his situation as chief of pediatric neurosurgery at John Hopkins Hospital at age 33. The tale frontal areas Carson’s battle to oppose all chances - supported by his iron will, enormous confidence, regard, tameness and an unqualified commitment to God. Carson showed incredible assurance and devotion since early on. He flourished to be in front of his examinations and went the additional mile for the prosperity of his instruction. After I began pulling ahead in school, the craving to be more astute became more grounded and more grounded. Carson concentrated more on being as well as could be expected be as opposed to being top of the class. The longing to be more astute is an honorable attribute basic for a scholastically ...

Friday, July 24, 2020

Why the Snowflake Test is a Big, Big Hiring Mistake (and What to Do Instead)

Why the Snowflake Test is a Big, Big Hiring Mistake (and What to Do Instead) While attending or even organizing at least several job interviews, you must have noticed that in almost every group there is that one person which is so over the top that it can be a bit annoying.A person who is so overconfident and high in the sky that you just want to slap them and tell them to get out.Of course, that wouldn’t be appropriate to do, since you have to be polite to everyone, but there is something you could do.CEO of The Silent Partner Marketing, Kyle Reyes, designed a specific test for the interviewers, which they could use to rule out the people who have the previously mentioned characteristics.That test is called ‘Snowflake Test’ and it will be our topic for today.We will explain what ‘Snowflake Test’ is, when and why people use it, why it shouldn’t be used and what can you do instead of it.If you want to learn more, bear with us and let us begin!WHAT IS ‘SNOWFLAKE TEST’?‘Snowflake test’ was designed by Kyle Reyes, the CEO of the Silent Partner Marketing with a goal to help interviewers to recognize self-righteous and overconfident people, who think they are unique and better than other people.Why there is even a need to recognize this kind of people?Those people tend to be very sensitive about themselves and only care about their own thoughts and wishes, which is, of course not good for the company.They rarely listen to what other people have to say and they think they are always right, which means that in their brain, all the ideas that other people suggest are a complete load of crap.Now, you can imagine why employers wouldn’t want this kind of people to work for them. Modern business is all about teamwork.Most of the things have to be done in teams, by working with other people.Even if your job is not based around the team, you still have to communicate with other sectors and higher-ups.So, having people who do not value other people’s opinion at all would probably just hurt the company, especially if they would m anage to get to some higher position, from where they could use even more of their “power” against other employees.That is something which you, as a leader, cannot allow to happen, because it would create a very negative atmosphere amongst other employees.And when people are not satisfied, they are less productive, which would all reflect on profit levels.‘Snowflake test’ contains some very intriguing questions, to say at least, so let’s examine some of them and see why this test has caused this much controversy.The Most Common QuestionsHow do you feel about guns?What are your feelings about employees or clients carrying guns?How do you feel about the police?When was the last time you cried and why?What’s your favorite kind of adult beverage?What’s your typical breakfast?How do you handle bullies?You’re in Starbucks with two friends. Someone runs in and says someone is coming in with a gun in 15 seconds to shoot patrons. They offer you a gun. Do you take it? What do you do next?What does faith mean to you?What’s more important? Book smarts or street smarts? Explain your answer.These are just some of the most intriguing questions this test has to offer. Some of these questions are pretty crazy, right?Well, by analyzing the answer to these questions, you can tell what kind of person sits in front of you and decided whether it is fit to work for you or not.In theory, this would help you find suitable people to do the job you need them to do, people who would be able to work in teams and resolve problems together with their coworkers.But is that really the case or we are missing something here?Let’s find out in the next part of the text. As for you, who would like to hear more about ‘Snowflake test’ check the video below where Kyle Reyes, the man himself, explains why he designed this test in the first place. WHAT ARE THE PROBLEMS OF ‘SNOWFLAKE TEST’?“Something is rotten in the state of Denmark.” â€" William ShakespeareAs a wise man above has said, there is something really fishy about ‘Snowflake test’.Yes, it might seem that in theory it should work perfectly and root out overconfident and annoying people, but it also has some additional problems as well, so not everything is as shiny as it might seem.1. Political Beliefs are not a CultureLisa Dawsey Smith, who is the president of the board of directors at Downtown Whitewater Inc. says that this type of questions does not help with finding out the right people for the job, but instead they help you find the people who have the same opinion as you do.And we all know that a successful entrepreneur should try to find people whose personal skills differentiate from himself because it is important to find the people that complete you, whose strengths are your weaknesses and vice versa.And not just that, but by having the people around you who just think the same as you do is not a healthy environment, because same political beliefs should not become a culture. If you would just listen to the people who already think the same as yourself, you wouldn’t be able to broaden your mind and open it for new and different opinions that might prove to be better than your own.And that is something which shouldn’t be done, because constant innovation and thinking out of a box are very important for every business, especially for those who strive to be the best of the best among the sea of competitors.2. It is Dangerous to Hire People from the Same GroupOne very specific problem, closely related to the previous one is that ‘Snowflake test’ could lead to hiring the same type of person over and over again because as previously said, it is important to have different mindsets in the team.Imagine the situation that you have applied this test and employ several people, making them all be the same team.They would all be very communicative, hard-working and eager to do their work as efficiently as possible.Now, let’s imagine that they have to solve some problem with a group of clients.People of different characters sometimes find it hard to reach an agreement, and it is very unlikely that all clients would have the same mindset as our negotiators.That could lead to them not reaching the agreement or not being able to solve the issue at hand because no one could think of anything different.It is always better to have a diverse team, which is able to solve any issue, by utilizing everyone’s skills and figuring out what would be the best course of action.Sometimes you just need people who are able to slow down, think carefully about the problem and find the solution to every issue you might have.3. People Who are Looking for Jobs Often LieA very common issue with not just ‘Snowflake test’, but with all the interviews in general, is that you can never know for sure if the person who is interviewed is telling the truth or not.People tend to lie during their job interviews, in order to increase their chances to get the job.The y lie about all kind of stuff, starting from their personal skills written in the CV to telling completely false stories that might interest the person who is conducting the interview.This is a very widespread problem, and some people manage to get away with it, some don’t, it all depends on how they react on their job. If they lied just to get the job and then really learned all the skills they claimed to have during the interview, then it can be considered as a positive lie, which motivated them to learn even harder.Of course, if that is not the case, then the company would get a very bad person, who is not able to perform basic tasks because not having the right set of skills for it and because of them not being willing to learn.Now, this also concerns the ‘Snowflake test’ as well.People usually prepare themselves for the interview, so they might even learn all of these questions by heart in order to impress the interviewer.And then they get the job because they were prepar ed, they knew the answers to most of the questions, but when they start working, they show who they really are and that is when employers could notice that they made a terrible mistake.4. ‘Snowflake Test’ is Built on FearEveryone knows that if people are motivated enough, they will do their job much more efficiently and with much greater enjoyment.That is why the employer should find proactive employees and try to motivate them to work harder.But, that is the catch with ‘Snowflake test’.By using it, employers basically send the message to their employees that they are not valued at all if they don’t have a certain mindset if they don’t have the certain type of behavior that employers try to find in the test answers.That would not just discourage them from joining the company, but also from sharing some of their personal ideas they might have, and some of which could benefit the company as a whole if implemented.And since they would think lesser of themselves, they would keep their thoughts to themselves, which would be a very big waste, since we all know that new ideas are fuel for innovations, and innovations are crucial for the advancement of every company.So, instead of doing this and degrading their employees, employers should try to motivate them and create kind of working environment in which people would be highly encouraged to think of new improved ways of doing business, which would make everyone happier, especially the higher-ups when the money starts flowing in.5. The Test Doesn’t Evaluate PerformanceAnother problem with the ‘Snowflake test’ is that it ignores certain aspects of the hiring process, such as the research if the person is fit to do that specific job or not.All that this test does is group the people with the same personality traits, who may or may not be lying about themselves, without any focus on other things that matter.As Kris Boesch, founder and CEO of Choose People have said, this test does not help you find the competent individuals who are capable of doing their job on their own if needed.Instead, it helps you find competent followers who would do your bidding without any thought and without any contribution to new ideas.This doesn’t represent the healthy working environment, because people wouldn’t be able to advance and broaden their minds and be able to think of some very useful ideas.In this kind of environment, people would just get dull and some of them might not even be competent enough for the job they applied for, but since they have managed to answer the questions, they got accepted.That could reflect a really bad image of the company, not just inside of it, but also, amongst the competitors as well, which can be seen in many areas of business.WHAT TO DO INSTEAD OF THE ‘SNOWFLAKE TEST’?Now that we saw what are the main problems regarding the ‘Snowflake test’, let us examine what we can do differently and how to do it in order to find the perfect candidates for the j ob.1. Spend Time with Your CandidatesOne of the biggest issues when it comes to the interviews is that people can simply lie about themselves, about who they are, what their interests and skills are, so employers often get the wrong picture about the person who is in front of them.But, what could be done about that? How could we really meet our potential employees?Let’s find out!One of the not so common methods is that you conduct your interview in a not so formal way, so you could get a notion of who the person in front of you really is.For example, my close friend had her first interview in a shopping mall.The person who interviewed her took her to the mall and they did some shopping, talk to one another and managed to get a bit of a sense of who the person next to them really is.Another thing, this one is much more common, is that if you have already hired that person, you should organize some teambuilding trips, little games or simply find some activity to do together with you r team.That way, you will be able to meet those people and see if they are really who they claim to be and if they really fit in the position you took them for.2. Find the Problem SolversNow, instead of focusing on people’s personality during interviews, you could try to add some questions about some practical situations, in which anyone could find themselves in while doing their job.That would show you if the person is able to think outside of the box, which would tell you whether the person could handle some difficult situations that might happen.That way, you could group that kind of people and really make a really good team, who would be able to solve most of the practical issues it may stumble upon during every-day work.Also, make sure not just to look for people with similar characteristics and skills.As already mentioned, that is one of the biggest faults of ‘Snowflake test’, so remember not to repeat it.You should try to make the team out of people with different perso nalities, but who are able to work together very well.That way, they would complete each other and be able to deal with most of the problems they encounter, because each of them would be good at something, and mixed with everyone’s abilities, it would create a team which could think outside the box and easily finds the best possible solution.3. Offer Trial PeriodAnother great thing you could do in order to meet your potential employees is to offer them a trial period in which they would be accepted for the job, but in order to stay longer, they would need to prove themselves that they are able to do the job they applied for.This is a very common practice when it comes to hiring fresh graduates or even students who still have to finish their studies.That helps them learn the job, get some experience and prepare themselves for their future careers.That way they are able to try out a couple of jobs if they are lucky to be selected and choose one field that suits them the most.Of cour se, if people turn out to be very useful and hard-working, you should recognize that and reward them with something, doesn’t need to be something expensive or similar, just a small bonus or even new, improved contract.That way, they would feel much more motivated to work, which would increase their productivity and help the company achieve their goals much faster than if employers were less productive.4. Focus on Emotional IntelligenceWe have mentioned teamwork for a couple of times during this presentation, but we have never said how it really works.In order for a team to be successful, people need to get along and work together well. It is not that easy to achieve, especially in big companies with a lot of people, where team members could change very fast.It is a very hard job for the leaders to find the right people, who would be able to work together and resolve any issues they might have without much trouble.So, in order to do that, you must set the right example, listen to o ther people’s opinions, and understand their fears and emotions.If you, as team leader, can do it, then your employees will see that they can do it as well and, that is the atmosphere you have to make for everyone in the company, so they would feel important.Motivation and personal encouragement are very important in this regard, so try to motivate your workers, because if they are motivated and happy, they would work much better and with more energy.Listen to Brian Tracy on the topic of how you can motivate and inspire your employers, and you will get a bit more insight into what we have said. 5. Choose the Character Fit for the JobThe last important thing about conducting an interview is that you should try to find the person whose character would fit the position or the job they apply for.In order to determine their character, you should ask some questions about themselves, their hobbies and skills, why they think they would be good for this position and similar.That way, you s hould be able to determine if the person is right for the job or not.Of course, it could happen that people lie about that, but you could still get an overview of their characters, which would be enough for you to decide.What could help you in this regard are several simple softwares, like Caliper, which you could use to analyze certain skills and attributes and check if they match the ones needed for the job you offer.FINAL WORDThat was it about what ‘Snowflake test’ is and why it is not a good tool to use during interviews.We have seen that it has many problems, which could easily be solved by simply using a different kind of questions and applying certain activities that may improve relations between both employees and employers.

Friday, May 22, 2020

Proportions Word Problems Worksheet and Answers

A proportion is a set of 2 fractions that equal each other. This article focuses on how to use proportions to solve real life problems. Real World Uses of Proportions Modifying a budget for a restaurant chain that is expanding from 3 locations to 20 locationsCreating a skyscraper from blueprintsCalculating tips, commissions, and sales tax Modifying a Recipe On Monday, you are cooking enough white rice to serve exactly 3 people. The recipe calls for 2 cups of water and 1 cup of dry rice. On Sunday, you are going to serve rice to 12 people. How would the recipe change? If you’ve ever made rice, you know that this ratio—1 part dry rice and 2 parts water—is important. Mess it up, and you’ll be scooping a gummy mess on top of your guests crawfish à ©touffà ©e. Because you are quadrupling your guest list (3 people * 4 12 people), you must quadruple your recipe. Cook 8 cups of water and 4 cups of dry rice. These shifts in a recipe demonstrate the heart of proportions: using a ratio to accommodate lifes greater and smaller changes. Algebra and Proportions 1 Sure, with the right numbers, you can forgo setting up an algebraic equation to determine the amounts of dry rice and water. What happens when the numbers are not so friendly, however? On Thanksgiving, youll be serving rice to 25 people. How much water  do you need?Because the ratio of 2 parts water and 1 part dry rice applies to cooking 25 servings of rice, use a proportion to determine the quantity of ingredients. Note: Translating a word problem into an equation is super important. Yes, you can solve an incorrectly set up equation and find an answer. You can also mix rice and water together to create food to serve at Thanksgiving. Whether the answer or food is palatable depends on the equation. Think about what you know: 3 servings of cooked rice 2 cups of water; 1 cup of dry rice25 servings of cooked rice ? cups of water; ? cup of dry rice3 servings of cooked rice/25 servings of cooked rice 2 cups of water/x cups of water3/25 2/x Cross multiply. Hint: Write these fractions vertically to get the full understanding of cross multiplying. To cross multiply, take the first fractions numerator and multiply it by the second fractions denominator. Then take the second fractions numerator and multiply it by the first fractions denominator. 3 * x 2 * 253x 50Divide both sides of the equation by 3 to solve for x.3x/3 50/3x 16.6667 cups of waterFreeze- verify that the answer is correct.Is 3/25 2/16.6667?3/25 .122/16.6667 .12Whoo hoo! The answer 16.6667 cups of water is correct.   Ratio and Proportions Word Problem 1: The Brownie Recipe Damian is making brownies to serve at the family picnic. If the recipe calls for 2  ½ cups of cocoa to serve 4 people, how many cups will he need if there will be 60 people at the picnic? 37.5 cups What do you know?2  ½ cups 4 people? cups 60 people2  ½ cups/x cups 4 people/60 people2  ½/x 4/60Cross Multiply.2  ½ * 60 4 * x150 4xDivide both sides by 4 to solve for x.150/4 4x/437.5 x37.5 cups Use common sense to verify that the answer is correct.The initial recipe serves 4 people and is modified to serve 60 people. Of course, the new recipe has to serve 15 times more people. Therefore, the amount of cocoa has to be multiplied by 15. Is 2  ½ * 15 37.5? Yes. Ratio and  Proportions Word Problem 2: Growing Little Piglets A piglet can gain 3 pounds in 36 hours. If this rate continues, the pig will reach 18 pounds in  216  hours. What do you know?3 pounds 36 hours18 pounds ? hours3 pounds/18 pounds 36 hours/ ? hours3/18 36/x Cross Multiply.3 * x 36 * 183x 648 Divide both sides by 3 to solve for x.3x/3 648/3x 216216 hours Use common sense to verify that the answer is correct.A piglet can gain 3 pounds in 36 hours, which is a rate of 1 pound for every 12 hours. That means that for every pound a piglet gains, 12 hours will pass. Therefore 18 *12, or 216 pounds, is the correct answer. Ratio and  Proportions Word Problem 3: The Hungry Rabbit Denise’s rabbit can eat 70 pounds of food in 80 days. How long will it take the rabbit to eat 87.5 pounds? 100 days What do you know?70 pounds 80 days87.5 pounds ? days70 pounds/87.5 pounds 80 days/x days70/87.5 80/x Cross Multiply.70 * x 80 * 87.570x 7000 Divide both sides by 70 to solve for x.70x/70 7000/70x 100 Use Algebra to verify the answer.Is 70/87.5 80/100?70/87.5 .880/100 .8 Ratio and  Proportions Word Problem 4: The Long Road Trip Jessica drives 130 miles every two hours. If this rate continues, how long will it take her to drive 1,000 miles? 15.38 hours What do you know?130 miles 2 hours1,000 miles ? hours130 miles/1,000 miles 2 hours/? hours130/1000 2/x Cross Multiply.130 * x 2 * 1000130x 2000 Divide both sides of the equation by 130 to solve for x.130x/130 2000/130x 15.38 hours Use Algebra to verify the answer.Does 130/1000 2/15.38?130/1000 .132/15.38 is approximately .13

Thursday, May 7, 2020

To What Extent Did Hitler Manipulate the German Population...

To what extent did Hitler manipulate the German population into following his Nazi regime? From 1933-1945 Adolf Hitler rose to the peak of his political power, by creating a stronghold over the German people. The use of oratory skills, in conjunction with his knowledge and use of propaganda and his suppression of details of the Holocaust, created a vibe of â€Å"electric excitement† for Germany. (Fritzsche, 1998) His targeting of the German minority and his radical push for anti-Semitism allowed Hitler to corrupt a weak and innocent nation. Manipulative leadership was a dominant force in the birth of his extremist beliefs and propagation, though this was assisted by the responsiveness of the negligent-minded German population to his plans.†¦show more content†¦Thousands upon thousands of Berliners cheered and celebrated as Hitler spoke of his new ambitions and plans for Germany. The crowd, which was labelled by a fellow member of the group as ‘deafening’, were excited by the Hitler’s enthusiasm; this had been lacking under the reign of Weimar democracy. (Fritzsche, 1998) The editor of Berlin’s Nazi newspaper, Der Angriff, Joseph Goebbels, remarked: â€Å"Uprising! Spontaneous explosion of the people. Indescribable!† (Fritzsche, 1998) Even though later in history we see Hitler’s ultimate motive to be his own rise in political hierarchy, his speech introduced himself to the German public as a populist and a â€Å"revolutionary political genius.† (Grunfield, 1974) Hitler endeavoured himself to all economical classes, whether it be the bourgeoisie, peasantry or the aristocracy; to them it appeared Hitler’s priority was to move Germany out of the current economic crisis and strive to develop Germany into a world superpower. The passion illustrated in Hitler’s goals was prevalent in his speeches, which led to the acceptance of a nation and the new title of â€Å"our Fuhrer† (Grunfield, 1974) Hitler’s use of Nazi propaganda was a major part of his scheme to empower himself to a weak nation; it gained him respect from the German people and endeared himself to them. The key, well documented, emphasis of the propaganda was the mass slaughter of allShow MoreRelatedThe Rise Of Nazism And The Holocaust1668 Words   |  7 Pages Adolf Hitler is one of these individuals. Hitler, the figurehead of the Nazi regime that led Germany to World War II, and instigated one of the most infamous genocides in history, the Holocaust. The impact Adolf Hitler had on history, namely, the rise of Nazism and the Holocaust is also due to a favourable set of circumstances that without them Hitler himself would not have been enough. There is no denying that Hitler was not ‘Charismatic’, a leader that brought a type of cult following for millionsRead MoreConsolidation of Power of Hitler and the Nazis1410 Words   |  6 PagesThe ease with which Hitler and the Nazis were able to consolidate their power by August 1934, was due to the combination of luck, manipulation of legal procedures and a willingness to be uterly ruthless. The Nazi position was extremly unstable and in shaky circumstances during January 193. However, after the events and actions taken to consolidate their power the Nazis grew stronger and became invulnerable for the time they were in power. Luck played an extremely significant role in the contributionRead MoreGenocide†¦it’s a scary thought and hard to imagine. How such a thing could happen? Not only does it2400 Words   |  10 Pagesthroughout the history of mankind. In particular, The Jewish community has seen more than its share of persecution. Everyone thinks they know the basics on the Jewish Holocaust, but did you know that there weremillions more gentiles (non-Jews) also killed in the Holocaust as well, and their most famous genocidal killer, Adolph Hitler, was not the prize winning mass murdererin the twentieth century? Mao Zedong of China and Joseph Stalin of Russia killed way more people! (Top 10 Most Horrific Genocides In HistoryRead MorePsychological Effects of the Holocaust3873 Words   |  16 Pagesever to take place in our world’s history. It involved people all over the world and affected millions both directly and indirectly. It led to the death of over 11 million people, mostly Jews , and was started and controlled by the infamous German Nazis. Adolf Hitler, the mastermind behind the whole plan, was the chief organizer and began slowly starting to make those he thought were inferior suffer when he became Fuhrer in 1933. The circumstances during the time period leading up to and during WorldRead MoreWeimar Republic Essay2407 Words   |  10 Pagesfactors that contributed to the failure of the Weimar Republic of Germany and the ascent of Hitler’s National Socialist German Workers Party into power on January 30, 1933. Various conflicting problems were concurrent with the eventuation of the Republic that, from the outset, its first governing body the socialist party (SPD) was forced to contend with. These included the aspect of German imperialism, the unresolved defeat of 1918, financial collapse and the forced struggle against the activities ofRead MoreThe Revolution Of The Great War2691 Words   |  11 PagesPalazzo Venezia in Rome to hear the speech of their powerful and adored leader, Benito Mussolini. The Italian dictator was loved by the majority of the population and even referred to, by some of his own generals, as a god. Regardless of what outside opinions might have been towards Mussolini the country still respected him. The question then becomes, what were the circumstances in Italy that attributed to the dictator’s rise to power? Between the years of 1909 and 1945 Italy experienced a radical changeRead MoreThe Effect of World War II on the Lives of People at Home Essay5431 Words   |  22 Pageseffect on the morale of people, and roles of women, rationing and evacuation were all aspects in which significant changes in societies attitude were provoked. The war was described as a ‘Total war’ because the complete economy and populations of the participating nations were geared in to the production and support of the war effort. This made warfare totally reliant on the industrial capacity of its country, forcing everyone to be included somehow. In the case of BritainRead More Myth of Propaganda in the Balkans and Rwanda Essay6707 Words   |  27 Pagessenseless violence as stories from Germany began to emerge after World War II. The world shuddered as the actions of Hitler’s henchmen attempting to eradicate entire ethnic groups were revealed. It was inconceivable: what could incite such a large group of people towards genocide? What could inspire such hatred, such bloodlust? People were shocked, and for generations most of humanity has taken a hard line approach to acts of genocide: â€Å"never again.† But it has happened again. As the world witnessedRead MoreGp Essay Mainpoints24643 Words   |  99 Pagestaste of consumers, still integral part of their lives Mainstream BAD: Comparatively slower in its dissemination of news †¢ Chicago Tribune, official website chicagotribue.com, posts instant news coverage before newspaper hit the newsstands following morning †¢ Many different perspectives on important events and issues †¢ Citizen journalists closer to their subject matter than professional journalists †¢ Better position to uncover unique on-the-ground perspectives Mainstream GOOD: Sheer

Wednesday, May 6, 2020

Armenian Language Free Essays

anNadine Abo Laban 900113591 Gap paper 2 (Armenian Language) Introduction The guest speaker who graced us with her presence was Alyssah Depoya, who is of Armenian origin. According to Alyssah, all pure Armenians last names end with â€Å"yan† which acts as an indicator of whether the person is of pure Armenian origin. Armenia is a mountainous country located in the South Caucasus region in Eurasia. We will write a custom essay sample on Armenian Language or any similar topic only for you Order Now It is bordered by Turkey, Georgia, Azerbaijan and Iran (â€Å"Armenia†, n. d). Armenian people have a very rich and dense culture. It is one of the world’s oldest civilizations. Armenia was also the very first country to embrace Christianity as its religion. The Armenian culture has been shaped and influenced by many other countries due to the several invasions that their people had to endure. It has been conquered by the Persians, Greeks, Mongols, Byzantines, Ottomans, Arabs, Romans and Russians. The most brutal invasion was when the Ottoman Turks took over Armenia, killing its people and leaving them to starve to death. During the Ottoman take over between 600,000 and 1. 5 million Armenians were killed, leaving this massacre to be the very first genocide of the 20th century. Moreover, Turkey denies such a massacre having occurred and claims till this present day that death casualties were a minimum. Armenia houses a population of 3,140,000 citizens. However the total Armenian population is 5,924,320. They are wide spread over Azerbaijan, Canada, Egypt, Cyprus, Estonia, Georgia, France, Greece, Bulgaria, Lebanon, Palestine, Russia, united states and Syria (Lewis, 2013). Facts about the language According to my research from the Ethonologue and Wikipedia, there are 5,924,320 speakers of Armenian all over the world. The language belongs to the Indo-European language family and has several dialects. Most linguists identify the language as a separate branch under the indo European family. You can also call the Armenian language by Armjanski Yazyk, Ena, Ermeni Dili, Ermenice, Somkhuri. Before the creation of an Armenian alphabet, the Armenians used Greek and Aramaic characters. In 405 AD, the 36 characters of the Armenian alphabet were introduced. However, during the middle ages two more characters were introduced to the already existing alphabet so they can spell out borrowed foreign words. There are two different dialects of the Armenian languages used till this day. There is the Eastern classical Armenian, and the western, which is more commonly spoken by the people. The western dialect is mainly used outside of the republic of Armenia, whereas eastern is used both inside and outside the country. Report on the speaker’s presentation Fortunately, everything Alyssah informed us about coincided with my research. She was very entertaining and did not miss a detail about what we needed to know. How to cite Armenian Language, Papers

Monday, April 27, 2020

Tess Of The DUbervilles Essay Example For Students

Tess Of The DUbervilles Essay Tess of the dUbervilles Tess of the DurbervillesThe difference between destiny and fate is that with fate, it is up to the individual to make the decisions on the path of life, whereas with destiny, a path has already been decided.Everybody has the opportunity to take the path of life in the right direction, and make good decisions.When choices are not made with the heart, it can often lead to somebodys demise.In Thomas Hardys novel Tess of the Durbervilles Tess decides her own fate, which leads to her downfall as seen through her unwillingness to stand up to Alec, her telling Angel of her past, and by allowing Alec to remaster her. We will write a custom essay on Tess Of The DUbervilles specifically for you for only $16.38 $13.9/page Order now After many hardships to the Durbeyfield family, and the death of their horse, Tess takes it upon herself to do well for her striving family and make good relations with her thought to be long lost relatives.Once there, Tess quickly observes, and witnesses the sexual and dominating nature of Alec and could have very easily terminated their relationship.But Tess was very innocent at the time, and had the wellbeing of her family in the forefront of her mind.Tess life begins its downfall after meeting Alec, as she is constantly pursued, and taken advantage of in areas that made her uncomfortable.Tess, why do you always dislike my kissing you?I suppose-because I dont love you.I havent offended you often by love-making?You have sometimes Tess chose to remain an acquaintance of Alecs even though his advances, and attitude towards her were unwarranted, and disliked.Tess inability to walk away from Alec when she knows she hates him leads to the pain and anguish she suffers at the hands of Ale c when she is raped, and impregnated, and then again later on after she has been married to Angel. After some time, Tess begins to put her life back together and manages to get a job away from home on a dairy farm.It is here where Tess encounters Angel, the love of her life.Tess has the opportunity to leave her past behind her forever and go onward in happiness with Angel, but in order for this to be possible, she must keep her past to herself.Tess returns home from the farm for the fall and tells her mom of her dilemma, about whether or not Angel should learn of her past. But with respect to your question, Tess, J between ourselves, quite private but very strong, that on no account do you say a word of you Bygone Trouble to him.. Tess mother clearly knows what is best for Tess, and pleads for her to never tell Angel, but the choice was for Tess to make. It cannot O no, it cannot! She jumped up joyfully at the hope.No, it cannot be more serious, certainly, she cried, because tis just the same! I will tell you now.The decision was made to tell Angel of her past, and Angel can not bear it.Tess made her second bad choice, and has now fallen down another level. This fall has left Tess in a bad state, and because of this Alec is able to lure her back to him. Alec becomes aware of Tess unstable condition, and manages to exploit it even further through his power and wealth.Alec offered his wealth to her family, and Tess, with no other direction to turn breaks down, and accepts his offer.This decision proves to be dreadful, as Angel returns from Brazil to take Tess back only to find that he is to late. Tess! he said huskily, can you forgive me for going away? Cant you come to me? How do you get to be like this?It is too late, too late He has won me back to him. It crushes Tess internally to speak this way to Angel, but she is completely overwhelmed by the situation.Her spiral down hits bottom, as she goes back upstairs to confront Alec with all the anger she has been hosting throughout their entire relationship.Tess then proceeds to find peace with herself and kills Alec in order to try and rekindle her love with Angel.Her happiness was short lived, as she chose to let the authorities take her away, where she was charged with murder and e xecuted. .uc3c9a88b52dd9b543db45e3a56a58f44 , .uc3c9a88b52dd9b543db45e3a56a58f44 .postImageUrl , .uc3c9a88b52dd9b543db45e3a56a58f44 .centered-text-area { min-height: 80px; position: relative; } .uc3c9a88b52dd9b543db45e3a56a58f44 , .uc3c9a88b52dd9b543db45e3a56a58f44:hover , .uc3c9a88b52dd9b543db45e3a56a58f44:visited , .uc3c9a88b52dd9b543db45e3a56a58f44:active { border:0!important; } .uc3c9a88b52dd9b543db45e3a56a58f44 .clearfix:after { content: ""; display: table; clear: both; } .uc3c9a88b52dd9b543db45e3a56a58f44 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc3c9a88b52dd9b543db45e3a56a58f44:active , .uc3c9a88b52dd9b543db45e3a56a58f44:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc3c9a88b52dd9b543db45e3a56a58f44 .centered-text-area { width: 100%; position: relative ; } .uc3c9a88b52dd9b543db45e3a56a58f44 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc3c9a88b52dd9b543db45e3a56a58f44 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc3c9a88b52dd9b543db45e3a56a58f44 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc3c9a88b52dd9b543db45e3a56a58f44:hover .ctaButton { background-color: #34495E!important; } .uc3c9a88b52dd9b543db45e3a56a58f44 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc3c9a88b52dd9b543db45e3a56a58f44 .uc3c9a88b52dd9b543db45e3a56a58f44-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc3c9a88b52dd9b543db45e3a56a58f44:after { content: ""; display: block; clear: both; } READ: Role of the Gods in the Iliad EssayIn Thomas Hardys novel Tess of the Durbervilles Tess decides her own fate, which leads to her downfall as shown through her inability to take a stand with Alec, her telling Angel of her past, and by allowing Alec to remaster her.Although it may seem as if Tess was born cursed, her downfall was a direct result of the decisions that she made as her life unfolded.Tess was in control of her fate every step of the way, and had the opportunity to turn back at any point. Tess choose not to turn back at any point on her downward spiral, and as a result was destroyed by a cruel and uncaring world which takes no prisoners, and never looks back.

Thursday, March 19, 2020

A History of the Oreo Cookie

A History of the Oreo Cookie Most of us have grown up with Oreo cookies. There are photos of us with chocolatey remnants smeared across our faces. Theyve caused great disputes as to the best way to eat them- dunking them in milk or twisting off one side and eating the middle first. Besides eating them plain, there are recipes galore on how to use Oreos in cakes, milkshakes, and additional desserts. At some festivals, you can even try deep-fried Oreos. Needless to say, Oreos have become part of the twentieth-century culture. While most of us have spent a lifetime cherishing Oreo cookies, many dont know that since their introduction in 1912, the Oreo cookie has become the best-selling cookie in the United States. Oreos Are Introduced In 1898, several baking companies merged to form the National Biscuit Company (Nabisco), the maker of Oreo cookies. By 1902, Nabisco created Barnums Animal cookies and made them famous by selling them in a little box designed like a cage with a string attached (to hang on Christmas trees). In 1912, Nabisco had a new idea for a cookie- two chocolate disks with a creme filling in between. The first Oreo cookie looked very similar to the Oreo cookie of today, with only a slight difference in the design of the chocolate disks. The current design, however, has been around since 1952. Nabisco made sure to file for a trademark on their new cookie on March 14, 1912, being granted registration number  0093009 on August 12, 1913. Changes The shape and design of the Oreo cookie didnt change much until Nabisco began selling various versions of the cookie. In 1975, Nabisco released their DOUBLE STUF Oreos. Nabisco continued to create variations: 1987 Fudge covered Oreos introduced1991 Halloween Oreos introduced1995 Christmas Oreos introduced The delicious interior filling was created by Nabiscos principal scientist,  Sam Porcello, who is often referred to as Mr. Oreo. Porcello is also responsible for creating chocolate-covered Oreos. The Mysterious Name When the cookie was first introduced in 1912, it appeared as an Oreo Biscuit, which changed in 1921 to Oreo Sandwich. There was another name change in 1937 to Oreo Creme Sandwich before the modern name was decided upon in 1974: Oreo Chocolate Sandwich Cookie. Despite the official name changes, most people have referred to the cookie simply as an Oreo. So where did the name Oreo come from? The people at Nabisco arent quite sure. Some believe that the cookies name was taken from the French word for gold, or (the main color on early Oreo packages). Others claim the name stemmed from the shape of a hill-shaped test version; thus naming the cookie in Greek for a mountain, oreo. Still, others believe the name is a combination of taking the re from cream and placing it between the two o-shapes  in chocolate- making o-re-o. And still, others believe that the cookie was named Oreo because it was short and easy to pronounce. No matter how it got named, over 362 billion Oreo cookies have been sold since it was first introduced in 1912, making it the best selling cookie of the 20th century.

Tuesday, March 3, 2020

Talking Up Sales

Talking Up Sales Talking Up Sales Talking Up Sales By Guest Author This is a guest post by Lorraine Mace. If you want to write for Daily Writing Tips check the guidelines here. Anyone with a book to promote is constantly on the lookout for new ways to get the message across to the widest possible audience. So what do you do when you’ve sent review copies to everyone you can think of, attended book fairs, set up author signings and promotions anywhere some kind soul would give you an inch of space, joined websites, commented on the blogs of others and generally covered every aspect of self-promotion? Do you relax, pat yourself on the back and raise a glass to a job well done? No, because there is another avenue you might have overlooked. In the words of an old song: â€Å"Say it really loud, say it really clear, on the radio.† Many an author who has appeared on national radio and/or television began their media trail on local radio. So how do you get your voice (and details of your book) heard? Local radio is precisely what it says – the radio for and about local newsworthy people. Before making contact with the station, sit down with a sheet of paper and list all the reasons your story (not necessarily your book) would be of interest to their listeners. That’s what they need to know. They won’t care about you as an author, they won’t care too much about your book either, but if you are able to tell them something their listeners would find fascinating, the chances are high that they will invite you onto the show. Take a reminder sheet of the things you want to say when you are on the air. This is essential because the time will pass so quickly that you may find the interview is over before you’ve done more than mention your book’s title. Talk about your current book Say why it’s unique Say where it is available Say where you will be conducting book signings Plug your blog and/or website Mention any other books you have written or are currently writing Once you know you are going to be interviewed, do the rounds of all the book outlets covered by the station and arrange signings, preferably for a day shortly after the interview. You’ll be amazed at how accommodating book stores will be if they know the event will receive media coverage. The next step is to contact your local newspaper, or newspapers if you live in an area where there is more than one. Write out a news item detailing who you are, when you will be on the radio as well as when and where you will be signing books. Make the piece interesting, not just a plug for your book. Editors aren’t likely to print something that is purely self-promotional, but if you jazz it up so that their readers would find it fascinating, they are more likely to use it. And if you’ve done all of that successfully, is it then time to sit back and raise that glass? Sorry, no. There is still one other radio avenue to explore and that is online radio. I was interviewed for Blogtalk Radio by Maggie Ball of the Compulsive Reader. Maggie lives in Australia, I live in France, we communicated through Skype and the interview promoting The Greatest Moving Abroad Tips in the World went live around the world on the Internet. How successful was it? Let’s just say a month after the event my website is still receiving visitors from places as diverse as Uruguay, India and South Africa. English speaking writers in overseas countries bought the book through Amazon. They would never have heard of it without that interview. Lorraine Mace is a columnist with Writing Magazine (UK) and has had her work published in five countries. Winner of the Petra Kenney International Poetry Award (comic verse category), she writes fiction for the women’s magazine market and is a writing competition judge. Lorraine, a tutor for Writers Bureau, is the author of The Greatest Moving Abroad Tips in the World (Oct 2008) and co-author, with Maureen Vincent-Northam, of The Writer’s ABC Checklist (Accent Press, Jan 2010). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:12 Signs and Symbols You Should KnowHang, Hung, Hanged7 Proofreading Steps

Saturday, February 15, 2020

Cornairs Strategies Assignment Example | Topics and Well Written Essays - 4250 words

Cornairs Strategies - Assignment Example As the case study states, â€Å"Comair has been an award-winning leader in the regional carrier industry. The FAA and various trade magazines have recognised Comair many times for its profitability, management, time-keeping, cancellation and lost luggage statistics.† Cornair unfortunately has several weaknesses to consider. These include the strikes present and unhappy workers, repercussions of 9/11 for flight companies, and their own inability to create an effective information system. This study declares that Economic Factors: Due to the strike, 9/11, and its own failings in its information systems, Cornair is currently experiencing an overall loss of money and production. This can be reversed by focusing on new information systems strategies, as well as making sure employees are happy. Currently, there are differing views of smart technology that needs to be considered by Cornair. As a starting point, it should be noted that smart technology is also known as data or information fusion, which is fanning out to applications as diverse as systems that predict earthquakes or traffic jams and robots that display hand–eye coordination. Some researchers see information fusion one day surpassing artificial intelligence and fuzzy logic in the breadth of real-world problems it can address. But others caution that the technology, which had its origins in military targeting systems, is still new and evolving over time. Essentially, in the military, the focus is on the monitoring of environmental parameters and making decisions based on predetermined scenarios that support an optimum solution. Just as the human brain assimilates input from all five senses, say a tangy strawberry, information fusion unifies multiple data streams in computers. For example, automatic targe t recognition—the seminal application—melds input from several sources into perceptions of â€Å"friend† or â€Å"foe.†

Sunday, February 2, 2020

American Woodmark, Corp Assignment Example | Topics and Well Written Essays - 2500 words

American Woodmark, Corp - Assignment Example The company sells its products via a strong network of dealers and distributors directly to renowned builders, such as, The Home Depot and Lowe’s. The organization conducts its operations through 9 manufacturing facilities, which are located in Georgia, Kentucky, Indiana, Arizona, Tennessee, West Virginia, Maryland and Virginia. Operations are also managed through 9 services centres situated across the country. American Woodmark Corporation has been listed in the 200  Best Small Companies List, published by Forbes in 2001, 2002 and 2003. It was also ranked among the best companies by Business Weeks  100 Hot Growth Companies  list, in the year 2002. The company is immensely proud of the growth that they have achieved over the course of the company’s life and are even more proud of the fundamental performance principles, which have helped it to occupy the position that it is enjoying presently. The company has offered the best value to its customers and has also bee n the premium supplier to builders, home centres and distributors. The company has managed to achieve a high employee satisfaction level by offering them a friendly working environment. They have also been regarded by their shareholders as the best investment that they have made. Harmonizing these objectives is certainly a steep challenge, but the company has handled the challenge prudently, since its inception. It is just an additional reason behind the fact that American Woodmark is known to be the market leader in the industry that it operates (American Woodmark Corporation, 2014a). The leadership panel of American Woodmark Corporation consists of visionary leaders, who occupy key positions and ensure the fact that the organizational performance is in complete alignment with the organizational objective and that the operations which are being conducted are in compliance with the ethical code of conduct. Till date, the leaders have always

Saturday, January 25, 2020

The History Of Peer Tutoring :: Essays Papers

The History Of Peer Tutoring From the writer: I wrote this paper for Bobbi Kirby-Werner's Peer Consulting Practicum. The history and psychology of peer tutoring interested me because all the way through the class, I had wondered "Where did this method of learning/instruction emerge from?" The answer was of course, England. I also liked the idea that you didn't have to be a "professional" to be a peer consultant: that, in fact, the point was that you WEREN'T a professional, and because of this, it was in some instances much easier for students to relate to peer consultants. Which in turn helped them with writing. From the teacher: Brendan's text fulfilled part of the WRT 331 requirement to prepare a paper as well as a 15-minute presentation about some aspect of his experience as a peer writing consultant. In his proposal for this project, Brendan noted that his status as a peer in many cases enabled him to relate better to his clients and to have more productive sessions than he might have otherwise. This experience prompted his investigation of the history of peer consulting. The insights Brendan shared in his paper and presentation were valuable additions to the class. From the editors: The author takes you on a historical road trip into the evolution of peer tutoring. What its roots are and how far the peer tutoring system has developed in the past three hundred years are explained while the writer gives insight into a little known facet of the S.U. Writing Program: the peer consultants. History The textbook definition of peer tutoring is "a system of instruction in which learners help each other and learn (themselves) by teaching," (Goodlad and Hirst 13). Key to this definition is the word peer, meaning someone with the same or a nearly equal status as the person being tutored, who, as such, is not a professional instructor. Peer tutoring has played an important part in education and has probably existed in some incarnation since the beginning of civilization. But the first recorded use of an organized, systematic peer tutorial learning project in the Western World didn't come about until the late 1700's. Arising from school budget woes in the late 18th and early 19th centuries, peer tutoring became an effective way of giving underprivileged (at this time, sadly, only male) children a reasonable shot at an education. The first systematic approach to peer tutoring is credited to Andrew Bell, who was the superintendent of the Military Male Asylum at Egmore, in England (Goodlad et.

Friday, January 17, 2020

Pepsi Refresh Project Essay

1. Should the Pepsi brand team continue to fund Pepsi Refresh Project in 2011? Pepsi brand team should keep this Refresh project for maintaining and strengthen Pepsi’s brand position in soda market. The Pepsi Refresh Project is a first-of-its-kind initiative, positioning as a consumer brand, and directly respond to the evolving needs of consumers and their preferred methods of communication such as facebook, twitter, blog, and etc. The program effectively changed the way brands talk to consumers, leveraging the power of digital and marketing platforms, moving away from traditional marketing methods. Rather than spending hundreds, thousands of dollars advertising ‘Pepsi’ on media, we believe that Pepsi ought to relegate that money to create more valuable contents with refresh project, which can lead to deeper engagement and strong relationship between Pepsi and customers. The Refresh project could be evaluated by the level of engagement between the brand and consumers, social ROI and brand-equity results. By these evaluations and study, Pepsi Refresh Project program showed that consumers felt Pepsi was a brand that cares about the community. And also the program was a strong fit with their perception of Pepsi as a frontier of idea bank about social issues, and innovative brand. It did not generate the result as an ‘increasing of sales revenue’, but still it is valuable because consumers that may be able to remind about the Pepsi Refresh Project when choosing a cola ‘Pepsi’. Social network that Pepsi developed includes the largest engaged fan base of any beverage company active in US. And these fans are not only potential customers for purchasing Pepsi’s product, but also could be friendly allied customers when Pepsi shrinks. In addition, these evaluations and study showed both how Refresh project could be enormously successful and not successful. When Pepsi launched it and pulled out of the Super Bowl advertising, which they never missed for last 23 years, customers lost their mind, because watching a Pepsi’s  advertisement during the Super Bowl is part of the cultural experience of the game. It showed the power of making a big commitment to these causes. People really responded and said Pepsi is a good company by Refresh project, but at the same time, obviously, sales didn’t rise up. The people who got excited and voted and posted were often not Pepsi drinkers. It showed that the Refresh project was not related to what they really have meant for; it’s really hard to get something good to help Pepsi’s real purpose at the same time. Eventually, Pepsi’s market share has been crashed down on 3rd from the second position after pulled out of 2010 Super Bowl advertising. Nonetheless, because of building brand equity doesn’t translate into an immediate ROI, they should keep their Refresh project in 2011, treating as a big brand investment. But in the end, this Refresh project should be formatted some different way to be linked to sales in consumers’ mind in 2011. 2. If the Pepsi team continues to fund Pepsi Refresh in 2011, what changes would you make to the program to better achieve the brand’s objectives? Refresh project has benefited from notable customer’s interest from being the first mover of a radical approach. While innovative, Pepsi has some missed opportunities. For an instance, Pepsi missed opportunity to integrate Super Bowl TV advertising with Refresh campaign and to spur word-of-mouth chatter about its Refresh initiative. Pepsi’s biggest misstep was putting all its eggs in one basket and not benefiting from synergies of multiple media channels. From 2011, Pepsi should have relegated an appropriate amount of TV advertising budget to Pepsi Refresh for encouraging submitting ideas, voting and sharing their goals. In addition, Pepsi needs to believe in optimism and the power of people and their ideas to make better understanding what the Pepsi brand could be. Pepsi has been at the center of great cultural shifts across many generations. From 2011, Pepsi has to continue to measure success through its brand health metrics. By doubling the number of grants, Pepsi can extend their social impact to more individuals and communities. Since Pepsi Refresh  Project helped increased key brand health metrics in 2010, Pepsi needs to anticipate deeper consumer engagement and more user conversation through refresheverything.com site as well as the Pepsi challenge and power voting. Interaction with the campaign’s website may significantly increase brand attributes including favorability, intent and trust along with intent to purchase among millennials. For example, posting as ‘if you purchase Pepsi, you support the Pepsi Refresh Project’ on every Pepsi’s websites, blogs, and other digital social network windows and pages, it would make even deeper connection between Pepsi brands and consumers. 3. Should Pepsi advertise the Pepsi Refresh Project on the 2011 Super Bowl? We conclude that Pepsi should advertise commercials on the 2011 Super bowl with brilliant ideas and creativities as they had been done for last 23 years rather than focusing on arousing public opinions by Refresh project. Pepsi’s Refresh project is still good investment for their brand as well as to arouse people’s interest, but not on sales. First of all, the Pepsi Refresh Project did not directly contribute to sales increase of Pepsi. Pepsi’s top management was confused with the concept of brand and the sales. Although the Pepsi Refresh Project might have improved the brand image of the soda maker, however consumers lost touch with Pepsi commercials which led to the steep decrease of Pepsi sales. Brian Charneski, a representative of sixteen independent bottlers in the Pacific North west, expressed concern: â€Å"People feel good about the Pepsi Refresh Project and I think it’s neat, but it doesn’t translate to I’m going to buy a Pepsi.† Second, the Pepsi Refresh Project failed to attract the main target customers. Their original target customer were millennials(age 17 ~ 27) who were not as familiar with Pepsi as Boomers(age 41 ~ 60) or Generation Xers(age 28~ 40), but who have the great potential to consume Pepsi for the next couples of years. However, when we analyze Pepsi Refresh Project Voters breakdown, number of votes from Boomers and Generation Xers exceed that of millennials against Pepsi’s expectation. When we also look at Grantee Breakdown, non-profits organization grantees exceed individuals, which means  that the Refresh project program wasn’t directly attracting the right customers- both idea submitters and voters. This is neutral fact; however, non-profits organization grantees neither guarantee that they will spend a certain portion of Pepsi nor it will give rise to drink more Pepsi even though investing a lot of effort to advertise that Pepsi is taking care of consumers’ health. Third, Pepsi do not underestimate the importance of traditional media programs rather than social media programs. Although Pepsi put a great amount of money to social media programs, most consumers cared more about coupons and grantees rather than Pepsi’s original purpose that the on-line consumers are encouraged to blog about Pepsi’s efforts to increase awareness of their causes. Besides, consumers who took part in the Pepsi Refresh Project on-line stayed at the Pepsi website less than four minutes on the average. However, the traditional media people think about the effective and fun method which can foster the sales of Pepsi once they make a contract with Pepsi. Besides, the influence of traditional media on consumers is still effective. Lastly, Super Bowl’s influence on Americans and the whole world is gigantic. Super Bowl is not only a great Sports game, but also a great festival where people make happy memories with their friends, family and colleagues. The Super Bowl is a preeminent advertising arena, bringing in 100 million viewers anticipating the debut of new advertising during the game. Thirty-second advertising spots cost $2.5 to $ 3 million, and Pepsi had spent $143 million on Super Bowl advertising between 1999 and 2008. Consumers were deeply attached to Pepsi’s appearing in the Super Bowl, viewing it as part of the cultural experience of the game. People expect a fun and brilliant commercial than dull and serious ads such as the Pepsi Refresh Project on a Super Bowl. Actually Pepsi went back to their original commercial tradition, so they put three commercials Pepsi max: Love Hurts, First Date, and Torpedo Cooler. 4. Supplements 1. 2011 Super bowl Advertisement – Pepsi Max: Love Hurts (www.youtube.com/watch?v=deS6x0BLZrY‎) – Pepsi Max: First Date (www.youtube.com/watch?v=YalrseH-rB8) – Pepsi Max: Torpedo Cooler (www.youtube.com/watch?v=2ltgsp7QwKU‎) 2. Stock Market Price-earnings Ratio / Coca Cola & PepsiCo / 2009-current